alex darby
A BIG VISION
FOR the unconventional
I'm mum to a glorious teenager, wife to a CEO, have a Masters in Leadership & Strategy, 20+ years at the top in sales, certified in coaching business and health at Mastery level, mentor to women who want nothing more than unconventional thinking and I'm a cancer survivor. I learnt about my body's wisdom when it needed me the most.
No. 01
my PURPOSE
To help women heal on the inside to amplify on the outside. Women's bodies, women's wisdom.
No. 02
my Style
I work fast, change can happen in an afternoon, the integration is practice, like working a new muscle. I have a process for that.
No. 03
my
METHOD
We eat, think and feel everyday, yet we still stay the same. Start with what you eat to reconnect with your body. The rest feels like magic. It's your body's wisdom coming back to life.
IT ALL BEGAN WHEN THEY TOLD ME i had cancer.
THE ORIGIN
STORY
It's not often you decline a life saving treatment. I did. Was I crazy? Perhaps. But it ended up saving my life.
In 2013 (January 2nd to be exact) I was diagnosed with breast cancer. I became a girl with an identity crisis. I was a recently divorced single mum of one 4 year old girl, with a more than full time rising career, with £££’s of debt wondering how to live ‘that’ life whilst beating ‘this’ disease. I was in desperate need for magic.
In 2023, I surpassed the 10 year recovery milestone by running the NYC marathon. It was as much for how my life had transformed as much as how healthy my body had become. How did I pull off this radical transformation? The answer is simple - the wisdom that I’d had all along, I just needed to practice some unconventional thinking to find it.
I learnt continuously from my body and how to think like a fully healed, fully living woman regardless of my reality.
And then things happened that changed everything. We can all transform an ordinary life into an extraordinary experience. We can all learn what our body is capable of, what the messages are saying and how to find your specific answers. We all have this magic within us.
And now I spend my days helping women show up unconventionally as themselves for their body, in love, business and life.
I'm alex,
body belief FOUNDER.
what I'm known for
BOLD thinking
weekend PLANS
chatting
KNOWN TO SPLURGE ON
shoes
MY FAVORITE PLACE TO HOLIDAY
PORTUGAL
ALWAYS ORDER ME A
good red wine
ENTIRELY UNDERRATED
marathons